De MOTIVATIE gekte!

Er is geen begrip zo vaag geworden en derhalve op alle fronten misbruikt als ‘motiveren’. Deze vaagheid ligt heden ten dage ten grondslag aan een totaal nieuwe industrie waaraan seminars, cursussen en presentaties worden gewijd.

Vanuit mijn praktijk moet ik vaststellen dat motivatie niets anders inhoudt dan: manipulatie, omkopen, belonen, bestraffen, prijzen en bedreigen. In het koude licht van alle stimuleringssystemen houdt het platweg “verleiden” in. Een afkalving van zelfachting die ons onvermijdelijk voert naar de afgrond van demotivatie en burn-outs. Een maatschappelijk excuus om de schuld van werkeloosheid, gezondheidsproblemen en betalingsonmacht bij het individu te leggen.

 Motivatie staat tot motivering als het waarom tot het hoe! Motivatie is taalkundig een hoop loze beloftes met een gouden randje en door onnauwkeurig of dubbelzinnig gebruik van het begrip speelt men misbruik in de kaart. Mensen laten doen wat je wilt dat ze doen, wanneer en hoe je dat wilt.

Rof Balling bedacht vanuit een zeker ironie de term ‘Motipulation’ of wel in goed Nederlands: Motipulatie! Gebruikt  voor het schenken van aandacht (met de achterliggende gedachte om te verleiden) aan potentiële cursisten of medewerkers. En waar je ook rondkijkt: op seminars, netwerkbijeenkomsten of in de reclamewereld blijkt al decennialang een woedende strijd tussen (legitieme) motivatie en (afschuwwekkende) manipulatie te heersen.

Er wordt gebruik gemaakt van het opwekken van een kunstmatige euforie, waarin alles mooier, groter en indrukwekkender wordt gemaakt dan het in werkelijkheid is; waar beloningen en succes als vanzelfsprekend op je liggen te wachten.

Trainers geven tips en trucs hoe je boven je zelf uit kunt stijgen als ondernemer, als coach of zelfstandige (uiteraard pas na het volgen van een dure vervolgcursus) maar ze verzuimen echter de bijbehorende en benodigde clientèle erbij te leveren.

En ongemerkt ligt de focus nu op hoe je jezelf ‘moet verbeteren’, jezelf spetterend kunt positioneren en hoe je jezelf en je concurrentie kunt overtreffen. Lukt het je allemaal niet dan ben je mislukt, heb je gefaald (????).

Je beroepskeuze en het vak dat je wilde uitoefenen wordt hieraan ondergeschikt gemaakt. Er wordt verdoezeld dat er een overschot aan vakmensen op velerlei gebied is, die gewoon geen klanten zullen en kunnen vinden, hoe zeer ze ook hun best doen. Behalve dat je een hoop sociale vaardigheden onderweg kwijt raakt. Spontane ontmoetingen verdwijnen uit je denken, want elke ontmoeting moet een potentiële klant opleveren.

In de pedagogiek, psychologie en criminologie is MOTIVATIE een term om uit te drukken dat iemand door iets wordt gedreven om een vooropgesteld doel te bereiken dan wel een bepaalde prestatie te leveren.

Bij de meest natuurlijke drijfveren gaat het om een door biologische processen veroorzaakte motivatie, zoals behoefte aan nestwarmte, veiligheid, honger, dorst, vluchten uit vervelende of beangstigende situaties, voortplantingsdrift, het vermijden van pijn en behoefte aan erkenning of bevestiging. Maar ook geldingsdrang of zucht naar macht bij gemis van de eerder genoemde behoeftes. Maar dit is meer voer voor psychologen.

Er bestaat zelfs een behoefte theorie, die nader is uitgewerkt door Abraham Maslow omdat niet iedereen over de eerlijke, legitieme motivatie nadenkt of zich zelfs hiervan bewust is.

In de criminologie en bij arbeidsorganisaties zijn motivaties kernbegrippen en bij de sport kun je spreken over motivatie (om te pres teren) als ‘dwangmiddel’.

Het dus wellicht aan de orde binnen de hedendaagse ontwikkelingen om duidelijk onderscheid te leren maken tussen motivatie en motipulatie!!

Dr. Reinhard Sprenger ** zegt hierover:

“Jezelf motiveren betekent niet de uiterlijke stimulators door innerlijke te vervangen. Het betekent niet met behulp van positieve zelfsuggestie de grijze realiteit roze verven. Er wordt geen enkele methode van het positief denken vereist, geen mooipraten als techniek om te overleven. Het gaat veel meer om inzicht in het feit van de menselijke KEUZEVRIJHEID!

Menselijke wezens zijn niet onafhankelijk. Maar ze zijn vrij. Ze zijn vrij in de keuze van omstandigheden, regels en alternatieven waaronder zij willen leven en werken. En zo speelt iedereen op het speelveld dat hij of zij zelf heeft gekozen. Dit betekent dat het ook altijd van speelveld kan veranderen, zelfs al lijkt de druk van bepaalde situaties, noodzaken of omgeving deze fundamentele keuzevrijheid vaak te verhinderen.”

** Dr. Reinhard Sprenger was hoofd personeelsontwikkeling van 3M in Duitsland. Sinds 1990 is hij zelfstandig consulent voor personeelsontwikkeling en managementtraining. Hij is tevens auteur van talrijke publicaties en docent op de universiteiten van Berlijn, Bochum, Essen en Keulen.

Over resoundeffects

Mijn naam is Gabriele van Doorn, ik woon in Heerlen - Parkstad Z.Limburg. * mijn website is te vinden op: www.klank-kleur.nl/ * en U kunt me vinden op: http://nl.linkedin.com/in/gabrielevandoorn
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